I’ve been given the sniff of a new project which requires a brand new site for an interesting organisation. The promise of a blank canvas is sometimes daunting but more so stimulating. Brainstorming and visualising a new product or service without constraint and restraint is at the heart of what designers do. So which tools would help me to begin?
Reminded me of the quintessential concept – or mind – map: a series of circles and interconnecting lines through which features and functions begin to form. What results is sometimes a scary looking document but fundamental to defining a potential user’s new world and explaining a concept to others.
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