Redundancy

At the moment I seem to be witnessing a glut of grammatical, punctuation and spelling errors in online media. Unfinished sentences go begging in some of the biggest name newspaper and magazine sites, that is just plain slovenly.

Just because the medium is instantaneous doesn’t mean that it requires any less pride in creation or editing.

Take this example – the advert at the top. ‘Introducing’ by definition means something that is not yet seen or is being presented for the first time. Is ‘new’ really necessary then?

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