Product pages

Project: Simple UK  Agency: Havas EHS

Simple UK wanted recommendations to optimise their product pages to make them more engaging and to curb the drop off rate.

For the responsive pages, I reimagined the where to buy feature to include geolocation for finding nearest retail outlets.

I reviewed the existing pages in line with current ecommerce design practices
and made notes for improvement, accompanied by reimagined sketches

I created and refined sketches for the remaining product related pages in Balsamiq

In a parallel project, I designed the ‘where to buy’ experience,
mainly for mobile customers, for the US and UK Simple sites.

Full annotated wireframes