Project: Simple UK Agency: Havas EHS
Simple UK wanted recommendations to optimise their product pages to make them more engaging and to curb the drop off rate.
For the responsive pages, I reimagined the where to buy feature to include geolocation for finding nearest retail outlets.
I reviewed the existing pages in line with current ecommerce design practices
and made notes for improvement, accompanied by reimagined sketches
I created and refined sketches for the remaining product related pages in Balsamiq
In a parallel project, I designed the ‘where to buy’ experience,
mainly for mobile customers, for the US and UK Simple sites.