For too long now I’ve found the emphasis placed on prototyping tools in job ads, distracting. Mind you I love the power of Axure and the minimalism of Balsamiq. A beautifully executed freehand sketch is the ultimate to me – no surprise there.
But crucial time is lost sometimes tooling up for the job at hand, when there are so many ways to demonstrate an idea, all as valid as each other.
Surely it must come down to the nature of the project, the time allocated and, as the article states, the ‘feel of things’ that a designer has. The best ‘tool’ to use to express this would be a natural selection and different each time.
Anyone can learn software; it just shouldn’t drive the execution of an idea.