App glut

How many times must I dismiss the download Yahoo Mail app interstitial when I log in via the web? I must have closed it a hundred times already that I would have thought Yahoo’s smart tracking to pick the behaviour up by now. But no, they haven’t.

I’m not old-fashioned; I just don’t see the need. I have the Gmail app and many other apps. So many in fact that I just can’t download another app to the device. So, I’m stuck with the annoying interstitial it seems.

So many apps, that I wonder we must be in an app glut. A sentiment shared by Kevin Tofel who raises a question of what must be next.

I’m further reminded of a recent experience of a friend of mine using a banking app. He was wanting to reset his password but had to not only switch between the app and the web version but between devices ! – first step on tablet / desktop, second step on phone. After several failed attempts where clearly devices and app / servers were not talking to one another, my friend resorted to phoning to speak to a human. Unfortunately there was no one on tech support to help as the time difference between the US and the UK was not in my friend’s favour. So much for mobile banking on the go…

I believe we must be fast approaching (or are already there) a crucial time for app strategy – a similar time when web design scaled back to introduce more flat and leaner code to avoid the bandwidth block of swfs and gifs. So what’s next after apps?

Perhaps the emphasis on apps will diminish along with the reliance on devices. Everyone talks about ubiqitious computing – so irrespective of device, shouldn’t we be able to we accomplish our goals on any connected technology already existing or not yet conceived? Whether it be a vending machine, ATM, kiosk or any other accessible terminals in airports, streets, in the air even. It shouldn’t have to be yet another piece of technology that we the user has to carry, wear or buy.

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