Love thy user

It’s not rocket science, as Wojciech Zielinski writes.

Getting out and talking to users one would hope that those with UX in their titles, are doing – it’s just what needs to be done. We don’t design for ourselves.

I applaud the title of this article – falling in love with users – and yet, sometimes I’ve seen it lacking. In some larger organisations, I have witnessed sizeable research teams observe user sessions and either laugh or shake their head at a user’s chosen behaviour.

Yes, users are unpredictable. They – as well as we – all have different experiences of how we see and perceive the world. They will pull and test the software in ways that not one or many UX designers can foresee. That’s why we test.

But not only test. Research our user, their worlds and what they do. While it can sound extravagant, it all helps paint the landscape of where our products belong. Useful and usable products should ideally fill a gap or be embedded in an existing workflow.

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